Turn a real problem into useful software.
Clarify the first decision, shape the experience, build the web or mobile product, and connect launch to a real audience.
Product builder + performance marketerDallas · Working across markets
Build what matters.
Grow what works.
David Semprun
Product builder · Growth strategist
I help founder-led teams turn product ideas, customer demand, and measurement into one working system.
15+years in performance marketing
Dozensof agency client engagements
B2B SaaSin-house global growth leadership
4products across distinct markets
Choose the problem
Where is the constraint?
Make demand easier to understand and grow.
Bring paid media, the landing experience, and conversion evidence into one operating view.
01 / Product evidenceFour products.
Four products.
Four different worlds.
Workforce operations, sales relationships, film communities, and fragrance discovery—each shaped around a different audience and job.
01 / Workforce & operations
HoraTrack
A clearer record of the working day.Attendance, shifts, and time records brought together. A practical way for teams to record hours, review corrections, and prepare information for payroll.
Product design · Web & mobile · Workflows02 / Sales & relationships
Nexicall
Keep the conversation moving.A mobile CRM for the work between conversations: contacts, call records, follow-ups, and a sales pipeline. AI-assisted briefings help bring the day into focus.
Product design · Native mobile · Applied AI03 / Film & community
Cinalis
A shared language for the love of film.A place to discover what to watch, keep collections, and find people worth talking about films with. Reviews, clubs, and conversations make discovery a shared experience.
Product design · Community · Web & native mobile04 / Fragrance & discovery
Silloria
Find the scents that feel like you.Fragrance discovery shaped around personal taste. Explore scents, build a wardrobe, and get more context for choosing the next bottle.
Product design · Discovery · Web & mobile02 / Acquisition evidence
Campaigns are only one part of the system.
I work across paid search, paid social, landing experiences, and measurement to connect attention with a business outcome.
Google Ads · Microsoft Advertising · Meta · LinkedIn
01
B2B SaaS
Global demand generationPaid search and social, programmatic and ABM, product launches, and pipeline-to-revenue measurement across multiple markets.
02
Financial services & insurance
Bilingual acquisitionLead generation, quote and contact journeys, paid media, and conversion tracking across English- and Spanish-speaking audiences.
03
E-commerce & rentals
Commerce & local intentShopping and Performance Max strategy, geographic targeting, landing experiences, and conversion-lag analysis.
04
Professional services
High-intent lead generationSearch strategy, offer and landing-page alignment, lead-quality analysis, and conversion measurement.
05
Home & local services
Local lead generationCampaign optimization, booking flows, conversion tracking, and bilingual web experiences built around local demand.
06
Consumer products & apps
Audience & launch strategyAudience development, product positioning, launch systems, and measurement for products built around distinct consumer needs.
03 / Experience across environmentsDifferent rooms.
Different rooms.
One connected perspective.
My point of view comes from advising clients, operating inside a B2B SaaS company, and building products of my own.
Dozens of clients. Many different economics.
Through agency and consulting work, I have learned to enter a business, find the signal quickly, and adapt acquisition and measurement to its market, sales cycle, and operating reality.
Global performance marketing leadership.
As a senior performance marketing leader inside a global workforce-management SaaS business, I connected acquisition with product, brand, creative, and a longer customer journey.
Four products, from decision to release.
Building HoraTrack, Nexicall, Cinalis, and Silloria keeps me close to the tradeoffs behind scope, experience, implementation, launch, and what happens after people arrive.
04 / How I workStart with the decision.
Start with the decision.
Then build the system.
Name the constraint.
Find the decision that changes what should be built, measured, or funded next.
Connect the experience.
Align product, message, acquisition, and measurement around the same audience.
Create useful evidence.
Ship the smallest credible move and use real behavior to improve the next one.
A useful place to begin
Find the next decision worth making.
Answer four focused questions and get a practical direction for your product or acquisition challenge. Add your details only if you want my review.
Run the diagnostic04
questions
1clear next move
A marketer’s perspective.
A builder’s instinct.
I’m David. I’ve spent more than fifteen years in paid media, learning what makes people pay attention—and what makes that attention useful to a business.
Today, I bring that experience into the products I build. HoraTrack, Nexicall, Cinalis, and Silloria each start with a different audience and a different problem.
My experience spans dozens of agency client engagements and in-house global B2B SaaS leadership. Through Impresa, I now work with businesses on acquisition, websites, and the systems that connect them.
See my backgroundBring me the problem.
We’ll find the next move.
A product to build. A growth system to repair.
A decision that needs clearer evidence.